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Yougu Technology Partners with the Scottish Premiership, Enabling Sports and Public Welfare to Resonate in Harmony
Since May, the Jiangsu Provincial City Football League (hereinafter referred to as the Jiangsu Super League) has gone viral online. This fiercely‑contested tournament for the honor of cities across the “fragmented Jiangsu” region has turned into a football carnival brimming with local characteristics.
On the evening of June 21, the much‑anticipated Round‑5 clash between Changzhou Team and Nanjing Team kicked off amid rain at Changzhou Olympic Sports Center Stadium, marking Changzhou’s crucial “battle of counterattack”. As a supporting sponsor for the Changzhou Division of the tournament, Changzhou Yougu New Energy Technology Co., Ltd. (hereinafter referred to as Yougu Technology) cheered for the Changzhou Team together with more than 36,000 spectators on site. The Yougu Technology Public Welfare Fund gave passionate support to the Jiangsu Super League. Living up to its social responsibilities as a new‑energy enterprise, the company has translated sporting passion into public‑welfare energy that benefits society.
Since the opening of the league, Changzhou Team’s losing streak has sparked playful online word‑splitting memes among netizens: the Chinese character for “Chang” in “Changzhou” was gradually dismantled in jokes, reducing “Changzhou” all the way down to merely “Zhou”. Behind every jest lies fans’ earnest anticipation for goals.
In this Round‑5 home fixture, Changzhou Team suffered a tough 0‑4 defeat against Nanjing Team, slipping further down the league table. Nevertheless, the players fought tenaciously and sweated it out on the rainy pitch. Off the field, fans united as one, shouting at the top of their voices. This nationwide‑participated “character‑stroke defense battle” has pushed sports competition beyond the boundary of the stadium, etching shared collective memories for the city.
On February 2, 2024, Yougu Technology joined hands with Changzhou Red Cross Society to establish the Yougu Technology Public Welfare Fund. Guided by the mission of “Giving back to society and boosting development”, the fund has actively engaged in diverse public‑welfare activities since its inception. Its undertakings range from assisting people in need and bringing warmth to vulnerable groups, to supporting the healthy growth of teenagers, organizing book‑donation drives to build bridges of reading for knowledge‑thirsty children, and sponsoring multiple sports events to advance urban sports development. Every initiative demonstrates the enterprise’s sense of responsibility and humanistic care.
The sponsorship for the Changzhou Division of the Jiangsu Super League represents another important endeavor of the Yougu Technology Public Welfare Fund in sports‑related public welfare.
Whether through sports‑event sponsorship or diversified public‑welfare practices, Yougu Technology stays true to its original aspiration and integrates social responsibility into its corporate development. Going forward, Yougu Technology will keep investing in sports and public‑welfare causes. With richer formats and concrete actions, it will contribute to social progress and demonstrate corporate responsibility and warmth.
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